Nordex CEO on Trump impact and Chinese competition

José Luis Blanco tells Recharge demand for renewable power set to be robust in US in the long term

Nordex CEO José Luis Blanco
Nordex CEO José Luis BlancoPhoto: CHRISTIANO BRUCH / Nordex
Nordex might experience "short-term delays in customer decisions" in the US given the uncertainty triggered by the actions of President Donald Trump, the German manufacturer’s CEO José Luis Blanco told Recharge.
Immediately after taking office, Trump issued a series of decrees against wind power, including an executive order to ban permits for onshore wind on federal lands.

“We might see some short-term delays in customer decisions given the uncertainty of political changes,” Blanco said in an interview ahead of the WindEurope event that starts in Copenhagen on Tuesday.

“But over five to ten years, we expect decent demand to continue in the market, and hence this will remain an important market for us.”

Tariffs against steel and other products are likely to further harm the wind industry by making components more expensive. Blanco spoke to Recharge before the sweeping tariffs were imposed by Trump on a wide range of nations and the EU last week.

Trump’s attacks on the wind industry come at an awkward time for Nordex as the OEM had decided last summer to re-open its nacelle factory in West Branch, Iowa.

But Blanco said the company intends “to continue with our planned manufacturing activities and creating jobs.”

The CEO stressed that currently “Nordex has little exposure to the US market and that there is no financial risk related to the US, meaning that we can deliver our financial targets with or without the US in 2025 and 2026.”

Despite the political upheaval triggered by Trump, Blanco still believes that the US will remain one of the largest onshore wind markets outside of China.

“We expect the fundamental growth drivers for onshore wind to remain intact over the long term as current developments – such as the boom in artificial intelligence – are expected to increase energy demand further, and hence any energy source, including renewable energy will remain important in the energy mix to meet this demand.”

“Facing Chinese competition in some European countries”

Asked about the increasing competition from Chinese manufacturers in wind on land, with companies such as CRRC saying its latest 12.5MW onshore turbine could be configured at up to 14MW, Blanco acknowledged that the European industry has started “facing competition from Chinese manufacturers in some European countries.”

But the Nordex boss pointed out that onshore turbines aren't solely determined by generator capacity in megawatts.

“This is different to offshore turbines,” he claimed.

“The combination of hub heights, rotor diameters and power ratings must be considered together depending on the specific wind regimes, local transport rules, grid compliance and a solid and reliable service network.

“We continuously evaluate technological advancements internally to make timely and appropriate portfolio decisions for the market.”

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Published 8 April 2025, 04:34Updated 8 April 2025, 04:35
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